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Society of Women Engineers

Women in Nielsen hosts STEM Event for Girl Scouts

Women in Nielsen hosts STEM Event for Girl Scouts in the hopes of creating a greater understanding of what it means to study STEM fields.

Published On: November 2015

SWE WIN ERGWomen in Nielsen (WIN) is an employee resource group at Nielsen whose mission is to advance the development, retention, and leadership of women through four pillars: recruiting and networking, professional development, community outreach, and engagement and education. WIN’s vision is for Nielsen to be recognized as one of the best companies for women to work, and one way it strives for this is by actively engaging with other women communities.

STEM Saturday was a large outreach initiative hosted at Nielsen’s main technology campus in Tampa, Florida on November 7th, 2015. For this event, WIN partnered with the Women in STEM Leadership Program (WISP) from Florida Polytechnic University as well as the University of South Florida Society of Women Engineers (SWE) and Society of Hispanic Professional Engineers (SHPE).

These partnerships together with help from Nielsen associates across the business allowed over 90 volunteers to come together and build 23 STEM activity stations for the 127 Girl Scouts and 45 parents in attendance. At the end of the event, the Girl Scouts of West Central Florida not only took away a special participation badge and hand-crafted goodies, but also a greater understanding of what it means to study STEM fields.

STEM Saturday was born from the pilot effort that WIN led from November 2014 to May 2015, in which volunteers visited Girl Scout troops during their regular meetings and taught a STEM lesson. The volunteers impacted over 130 girls in 13 troops. From this, WIN got the idea to offer a larger sampling of the many facets of the STEM world. The troop visits will resume in late November with a commitment to visit the troops twice within the 2015-2016 school year to continue to Engage Minds and Inspire Dreams.

WIN ERG hosts STEM Event for Girl Scouts

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