#ILookLikeAnEngineer Social Media Campaign

The hashtag campaign #ILookLikeAnEngineer hopes to diffuse stereotypes about engineers and raise awareness to the obvious gender discrepancy in the industry.

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#ILookLikeAnEngineer Social Media Campaign

Have you seen this?

#ILookLikeAnEngineer campaign all over social media…

The hashtag and the concept behind the hashtag is extremely relevant to SWE’s overall mission as well as a precise tie in to SWE FY16 President, Colleen Layman’s yearly initiative to hold ‘men as diversity partners’.

The popular hashtag campaign was sparked by a female engineer, Isis Wenger, from OneDesign. The company recruited the self-taught platform engineer to be apart of their employee recruitment campaign, using her image as ‘the voice’ for the overall campaign. After the marketing pieces debuted, there was an influx of sexist comments that swarmed the company on the internet. “The negative opinions about this ad that strangers feel so compelled to share illustrate solid examples of the sexism that plagues tech,” Wenger said.

In hopes to diffuse the comments and raise awareness to the obvious gender discrepancy in the industry… a hashtag was born. “#ILookLikeAnEngineer is intentionally not gender-specific,” Wenger says. “External appearances and the number of X chromosomes a person has is hardly a measure of engineering ability. My goal is to help redefine “what an engineer should look like” because I think that is a step towards eliminating sub-conscious bias towards diversity in tech.”

And yesterday, mid-morning, SWE’s marketing team went into action. Tweeting out to our followers to share the hashtag and tag @SWEtalk. The response has been amazing! Hundreds of pictures of engineers – males and females alike – have been tweeted to our account:

After the mass quanity of Tweets, Retweets and Replies – our friends over at Refinery29 noticed the volume of which we’ve been contributing to the conversation, as a society. Which lead them to reach out to us to gather quotes on the topic from SWE President, Colleen, as it pertained specifically to women in engineering. Click here to read the full article on

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