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SWE Receives 2016 Gold Circle Award

The Society of Women Engineers (SWE) has received the 2016 Gold Circle Award for Excellence in Global Rebranding from ASAE.
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The Society of Women Engineers (SWE) has received the 2016 Gold Circle Award for Excellence in Global Rebranding from ASAE.

“The evolution of the SWE brand was an intricate process. To receive recognition for our efforts from such a reputable organization and awards program is a significant honor,” said Karen Horting, executive director and CEO of SWE.

SWE introduced its new logo last summer.

SWE logo

The Gold Circle Awards competition is the premier marketing, membership and communications awards program for the association/nonprofit space. It recognizes excellence, innovation and achievement in marketing, membership and communications programs. This year’s competition received more than 163 entries across 11 categories, including convention/meeting campaign, print magazine, member retention campaign and video.

“This award recognizes associations who are creating effective ways to communicate their messages including elements of creativity, design, technology, and metrics, which measure the success of their tactics and campaigns,” said ASAE President and CEO John H. Graham IV, FASAE, CAE. “Marketing, membership and communications are crucial functions for any association – it’s the primary means for sharing information with members and staff as well as branding the organization to the global community.”

Entries for the Gold Circle Awards competition are judged in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership and communications programs.

“We received exceptional submissions this year in all the categories, and the judges had a hard time selecting which organizations received the Gold Circle Awards,” said Tom Quash, CAE, VP, Marketing, Communications and Publications at the Association of Women’s Health, Obstetric & Neonatal Nurses, and chair of the Gold Circle Awards Committee. “During the MMCC conference, we will have an education session highlighting winners’ projects, so attendees can gain insight on strategies that worked well and use them for future campaigns.”

For more information on the winners, visit Gold Circle Awards.

About SWE

The Society of Women Engineers (SWE), founded in 1950, is the world’s largest advocate and catalyst for change for women in engineering and technology. The not-for-profit educational and service organization is the driving force that establishes engineering as a highly desirable career aspiration for women. To ensure SWE members reach their full potential as engineers and leaders, the Society offers unique opportunities to network, provides professional development, shapes public policy and provides recognition for the life-changing contributions and achievements of women engineers. As a champion of diversity, SWE empowers women to succeed and advance in their personal and professional lives. For more information about the Society, please visit or call 312.596.5223.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit


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