McKinley Advisors (McKinley) was retained by the Society of Women Engineers (SWE) to conduct regular surveying over a one-year period to better understand member needs and demographics. As a participant in the Protocol for Association Research (PAR) program, SWE is streamlining internal research efforts and comparing itself to other associations through benchmarking key performance metrics.
In late 2018, three separate surveys were conducted to explore member needs and perceptions as they relate to SWE’s programs and services. Research was conducted through separate surveys to protect any individual SWE member or former member from being exposed to multiple or long survey research requests. Broadly speaking, the three surveys were sent in the following segments:
- Needs Assessment Survey: Designed to capture input from all SWE members.
- New Member Survey: Targets new members at SWE since April of 2018.
- Lapsed Member Survey: A brief survey that focuses on reasons for member lapse and usage, and opinion of SWE member benefits.
Follow-up surveys to those who have not responded were or will be sent to new and current members in February of 2019 and new members in May and August of 2019. SWE will share additional key results with its Board of Directors, Membership Committee, and Senate for strategic planning purposes. In addition, SWE will utilize key findings and themes from these surveys in its engagement with membership through the FY20 (7/1/2019 – 6/30/2020) renewal process and planned FY20 membership engagement efforts.
We are pleased to share a few key findings from the preliminary results of this survey:
Key Finding #1: Building community and networking are top reasons for becoming SWE members.
Key Finding #2: SWE’s Net Promoter Score has increased significantly from 2017 to 2018.
Key Finding #3: Networking, professional development and education consistently emerged as important benefits for members.
Key Finding #4: Overall, the perceived value of SWE membership is “equal to the cost of dues.”