Intro to Integrated Marketing Advisory Board (IMAB)

IMAB advises the Society on communications focusing on social media and public relations. We serve as consultants on moderating SWE social media, driving procedural policy or guidelines and promoting positive engagement and even developing new resources.

As we wrap up FY21, it is time to transition to another year of exciting activities that new and returning SWE members can enjoy. Who better to offer you strategies and advice than the Integrated Marketing Advisory Board (IMAB)?

So, Who Are We and What Do We Do?

Simply, IMAB advises the Society on communications focusing on social media and public relations. We serve as consultants on moderating SWE social media, driving procedural policy or guidelines and promoting positive engagement and even developing new resources.   We also serve as a resource on SWE brand awareness and ensuring compliance while leveraging the benefit of SWE and all SWE members. In this piece, we want to offer you some strategies to consider as we progress into a new fiscal year.

We have assisted in guiding chapters and members in mediating about what works and what else is needed and not to mention developing new resources. We are integral in educating our members and partners on appropriate use of the brand and building the SWE community. IMAB is always here to advise our members, community groups and partners with social media policy and branding.  With that being said, we want to offer you some strategies to consider as we progress into a new fiscal year.

Take It On!

With the new year, new tasks, new commitments, and new interactions may fill your schedule -take them on!  Welcome the new challenges and know that IMAB can help you to be equipped for handling challenges as they come.  If you want to better prepare for the year, do not be afraid to take an additional training course or educational class.  If you are getting into a new leadership role, work with your previous predecessor and fellow team member to obtain a seamless transition as best as you can.  Are you taking on new projects? You can outline the goals of the projects, noting the tasks to complete them and create a schedule.  Pace yourself, buckle up and enjoy the new year’s adventures.  IMAB understands tackling new challenges and adapting to evolving needs as we consistently look for trends and unmet needs for the online community.  We are activists in virtual networking and aim to promote a safe and open space for our members and the general public.

Stay Connected

As we are moving forward in a new year following an unpredictable pandemic, it may also be wise to stay connected.  If this past year has taught us any lessons, perhaps we have learned the importance and evolution of staying connected.  Now by all means, I love to get together and share a cup of coffee, but we also have so many other virtual tools at our disposal to stay connected.  There are several social media platforms to use to connect with people across the globe at the convenience of your computer screen.  Those connections can be crucial in developing or maintaining relationships especially as you build your brand by networking.  IMAB also knows the importance of staying connected on our growing social media outlets and staying connected and increasing our presence with the online community.

Make Your Impression Last

Whether you are meeting your new professors virtually or in-person or if new colleagues are joining your professional teams, put your best foot forward.  When engaging in new or different environments, optimistically approach the situation by being respectful and attentive.  IMAB values having a remarkable presence in showcasing that ability in our marketing tools, public relations structure, branding awareness and social media consulting.

Connect with IMAB

IMAB values diverse voices and advocates for our members to host events that leave lasting impressions for our members and communities at large.  We are always doing our best to ensure the SWE brand and virtual presence continues to grow, ultimately empowering women in engineering careers. Want to help us in that mission? Reach out to us and view the latest on committee efforts on our web page.

Author(s) Information

  • Intro to Integrated Marketing Advisory Board (IMAB)

    Renee Oats, Ph.D., SWE Editorial Board

    Renee Oats, Ph.D., is a mechanical engineer for the Department of the Navy and a most recent alum from Michigan Technological University. Dr. Oats has nearly a decade of SWE experience, including her current roles on the editorial board and the integrated marketing advisory board.

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