The Cambridge Dictionary defines branding as “the act of making a product, organization, person, or place easy to recognize as different from others by connecting with a particular name, design, symbol, set of qualities, etc.”
Branding goes hand in hand with having an integrated marketing strategy. An integrated marketing strategy delivers a consistent message across multiple channels for your brand. Consistent branding is important to create brand awareness, reach, trust, and efficiency.
Why Is Using the SWE Brand Correctly so Important?
SWE’s brand guidelines state that the reason to use the brand correctly is “to ensure a strong, professional and consistent brand image for the Society of Women Engineers around the globe.”
For IMAB, this means helping bring the Society together to continue to spread awareness for SWE. For example, the SWE in Solidarity Logo was created by IMAB to help the Society come together in difficult times.
What Is the Brand Message for SWE?
The brand message for SWE is as follows, per the Society’s brand guidelines:
- The Society of Women Engineers is the world’s largest advocate for all women in engineering and technology.
- The Society of Women Engineers champions the value of diversity by being a catalyst for change.
- The Society of Women Engineers inspires women to achieve their full potential as engineers and leaders.
- The Society of Women Engineers will be there for women as they seek to be their authentic selves through all stages of their careers and lives.
Parts of the SWE Logo
- Logomark
- Logotype
- Trademark
- Full Name
- Tagline
- Size
- Colors
- Logo Variations
For questions regarding the use of the SWE brand, please reach out to the Integrated Marketing Advisory Board at imab-chair@swe.org.
Resources
- Official SWE Brand Guidelines
- SWE Brand Quick Guide
- Section, Region, and International Affiliate Brand Training Webinar Recording – June 30, 2015
