(Pictured: Personal branding images from seven participants created during the SWE Geneva Affiliate Copilot workshop.)
On Nov. 28, the SWE Geneva Affiliate successfully hosted its final virtual networking session of 2025, titled “From Voice to Vision: Building Your Brand With AI.”
The session brought together nine participants from across Switzerland (Geneva, Zurich, and Lucerne), Spain, Italy, and the United Kingdom. Attendees represented a diverse mix of industries and companies, including Caterpillar, Cummins, Keysight Technologies, Pratt & Whitney, and Takeda, highlighting the strong cross-functional interest in professional development within the engineering community.
The session focused on empowering participants to understand and shape their own professional brand. Our keynote speaker, Rafaële Gauche, SWE Geneva Affiliate vice president, delivered an inspiring talk on the importance of self‑branding and the role it plays in career progression. She guided attendees through practical strategies to advocate for themselves effectively in the workplace and beyond.
A highlight of the event was the hands-on Copilot workshop, where participants experimented with AI tools to create elements of their personal brand. From drafting value statements to refining professional narratives, this interactive segment brought the theme to life.
Participants left energized, with several sharing reflections on the experience:
- “I loved building our own brand together. I think we can join and do the European network once a month, too.”
- “There seems to be a wide range of disciplines between members. This is great, and hopefully we can leverage it through cross-functional lunch-and-learns where we learn about different roles (e.g., marketing).”
The session reaffirmed the value of community learning and collaboration — one of the core strengths of the SWE Geneva Affiliate.
We look forward to continuing this momentum in 2026. The SWE Geneva Affiliate hosts quarterly virtual networking sessions, and we warmly invite you to join us for the next one! To learn more and stay in touch, connect with the SWE Geneva Affiliate at geneva_affiliate@swe.org.
